OptivaluxProduct Identity Infrastructure
Identity and value that stay with the product.
Optivalux gives physical products a continuous digital identity that connects authenticity evidence, ownership and provenance throughout the product lifecycle.
The problem
A product’s identity ends at the point of sale.
Inside the brand’s own channels, an original product is easy to vouch for. Once it leaves, its authenticity evidence, ownership and history are scattered across receipts, paper cards, marketplace listings and memory. None of it stays with the product.
- 01PurchaseProof sits in a receipt or a retailer’s system.
- 02OwnershipNothing connects the owner to the specific item.
- 03GiftingThe history rarely travels with the gift.
- 04ResaleBuyers rely on photos and the seller’s word.
- 05Service & repairWorkshops can’t see what was done before.
- 06ProvenanceOver years, the record simply disappears.
The result is a gap between the product and its evidence. Optivalux closes that gap by giving the product itself a continuous identity.
What Optivalux does
Five capabilities, one continuous record.
Verify
Check the product’s registered authenticator and see exactly what was verified, and when.
Certify
The brand issues a product certificate with a clear standing: active, suspended or voided.
Own
Claim the product and hold its certificate and history in your own account.
Transfer
Ownership moves with the physical item: owner authorization, recipient acceptance, fresh verification.
Recover
Restore access when an authenticator or infrastructure changes, without ever changing who owns the product.
How it works
From brand to owner, one chain of evidence.
- 01
Brand
Registers each product and issues its certificate.
- 02
Product & authenticator
A secure authenticator in the product answers signed challenges.
- 03
Optivalux certificate
Holds standing, ownership and provenance for that one product.
- 04
Owner
Verifies, keeps and transfers the product with its history.
Underneath, Optivalux uses blockchain as record infrastructure, so a product’s certificate and history do not depend on any single company’s database. Owners and brands never need to handle it directly.
For brands
Post-sale product infrastructure.
Keep a verifiable relationship with every original product after it leaves your channels.
- Product authentication
- Certification with clear standing
- Provenance evidence
- Ownership continuity
- Secondary-market trust
- Digital Product Passport readiness (direction)
- A post-sale relationship with each product
For owners
Your product, with its history.
- Verify what you own.Tap the product and see what was checked.
- Keep its history.Provenance stays with the product, not a receipt.
- Transfer it with the product.When the item changes hands, ownership follows.
- Recover safely when infrastructure changes.Access can be restored; ownership never silently moves.
Product lifecycle
Identity that continues.
- 01Register
- 02Verify
- 03Claim
- 04Own
- 05Transfer
- 06Recover
- 07Continue
Current stage
Where Optivalux is today.
- Core certificate architectureArchitectureCompleteDesigned and specified: product identity, certificate standing and provenance model.
- Owner sovereigntyArchitectureCompleteDesigned and specified: owner-authorized transfer; later software cannot silently reassign ownership.
- Failure & recovery architectureArchitectureCompleteDesigned and specified: controlled recovery and Protection Mode. Not yet production functionality.
- Production V2Production implementationIn developmentProduction implementation of the architecture above, including recovery and Protection Mode.
- Application experienceProductPreparingOwner and brand applications. A product preview is available on this site.
- Physical pilotPilotPreparingFirst controlled cohort of real products with a design partner.
Build the next generation of product trust with us.
We are looking for a small number of design partners to run a controlled pilot with real products.